Zuzanna Paduch
Zuzanna Paduch
18 June 2022


Klub Aktywnych has gained funding from a business angel – Iwona Wierzgała, and an investment fund – Medi Ventures. The company will extend its operations within entire Poland and will support preventive healthcare for seniors. In this transaction, the Lawyers of our Law Firm had the pleasure to represent the company and advise the startup founders during two rounds.

A substantive part of Poles aged 60 or over do not take up any physical activity, not even once a month. In response to this issue, an online platform – Klub Aktywnych – has been created, where online exercise for seniors are conducted under the guidance of recognised trainers. As part of the basic subscription, the participants gain access to 100 classes monthly. The package covers such activities as, to name a few, morning exercise, yoga, Pilates, strengthening of sensitive body parts, or dance. But physical activity is not everything – the program includes also meditation classes or afternoon “tea” meetings.

Klub Aktywnych is an initiative of a team founded by Katarzyna Klimek, Radosław Bartosik, Marcin Ziółek, and Kamil Ośmiański. Katarzyna Klimek has been involved in the world of innovation and startups since 2011. She has began her activity in the fund SpeedUp Venture Capital Group, she has also developed the MOST Foundation – a leading Innovation Centre in Poland. Radosław Bartosik is an entrepreneur and business advisor with multiple years of experience. Marcin Ziółek has worked in IT for more than 12 years. Kamil Ośmiański, in turn, is a leader in organisation transformation in the field of lean and culture and process and performance management.

The global market for services for seniors was worth USD 10.7 trillion in 2020, while by 2030 there will already be 1.4 billion seniors in the world, and the market is expected to reach the value of USD 21.8 trillion by that time. In view of this, the company’s next planned undertaking is to establish co-operation with Universities of the Third Age, as well as with Senior Citizens’ Clubs, which are now abundant in Poland.

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