We are happy to inform you on the first transaction of TVN Ventures.LAWMORE provided holistic consulting during the investment process, in the field of both law and business.
TVN Ventures acquired a 40% stake in the startup Everytap. Everytap will receive financial funds and media resources for the purposes of further development of the company.
Everytap is a platform combining beacon technology and a mobile application, thanks to which users may receive contextual messages, offers and rewards during purchases or visits in places like restaurants, concert halls or stadiums. Everytap’s service was launched in 2013 and now it is available in 100 points in Tricity and has more than 10 thousand registered and active users.
TVN will be the only institutional investor of the company, while the remaining portion of shares will remain in its founders’ hands. The transaction prescribes that the fund Black Pearls VC will cease to participate in the company. The transaction covers cash investment and media for equity (M4E).
Everytap started to work on the application in 2013, while the last 12 months of its development were supported by Black Pearls, a seed fund which held a 16% stake in it along with PARP, an agency co-funding the project. From the beginning Michał Jaskólski has been strategically and financially involved in the company.