I Love Marketing & Business

We are happy to announce that Aleksandra Maciejewicz had the pleasure to speak at the I Love Marketing & Business conference today. During the I Love Commerce day, she gave a speech about “Protection of a brand in the Internet.”

Most often, this issue is raised already after a punishable use of one’s brand. Why don’t we get interested in it earlier, for instance, just upon making up the name? The most recommendable solution – and often having an effect on the entire protection history of the brand. The speech was supposed to make the audience aware how to strategically approach legal issues connected with one’s brand. You can listen to it here.