Paula Pul
Paula Pul
27 January 2022


The startup Salesbook has gained funding in a late seed round. The investment was made by Level2 Ventures, a private venture capital fund established by Adam Rudowski and Piotr Pawłowski. Once again, we had the pleasure to advise the startup founders – Jacek Maciak and Dariusz Nawojczyk. In this transaction, the Lawyers of our Law Firm were also responsible for preparing full investment documentation.

Salesbook is a platform facilitating direct sales, automating the work of sales representatives, improving their performance by more than 50%. Apart from the elements that gives a structure to the sales process by presenting companies, analysing needs, calculating offers, and providing the possibility of signing an agreement (also online), it includes the CRM functionality, and extensive reporting to analyse the salesmen’s work in real time. Salesbook can operate as a stand-alone system or in an integration model with any CRM/ERP software.

Currently, the startup has been available in several countries all over the world. Its expansion abroad has started with its first major partner – Mercedes-Benz.  The Daimler AG Group liked the product so much that the company decided to expand Salesbook, first into a sales network in Singapore and then into the direction of South-East Asia. Salesbook is also preparing for round A. The funds obtained in it are to be used for intense global expansion targeting the US market and the introduction of Salesbook in the United Kingdom.

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